“RevelX has helped to define our business strategy for continued growth, and has engaged the whole management team in the design and implementation of this strategy. This was done in a an inspiring and structured manner that our company had not experienced before.”

Bob Soetekouw
CEO GB Steel

About the client

GB Steel Group is a Dutch Manufacturer of Steel constructions deployed in the Road and Rail Infrastructure, Building Construction, Industry, Energy, Environmental and Logistics sectors. The family-owned company consists of 5 operating companies, of which some were built by the company founder himself and some were acquired in later stages. With a total of more than 300 employees the company realized an annual sales of around €70 million.

The Challenge

In recent years the company had realized steady growth but also became somewhat dependent on only one of their key product market combinations. Although the operating companies had always achieved their successes in a very autonomous modus operandi, the board of directors realized that an integrated approach could be more successful than the sum of its individual parts. The management team however had limited experience in designing and implementing an integrated companywide