“RevelX helped us to quickly get a clear and unbiased view on our company’s commercial performance and a very practical plan towards various improvements. Especially the quantitative data model that includes all potential customers, and the required marketing and sales efforts to achieve our goals, allows us to control our commercial activities with utmost precision.”

Eef van Riet
CCO at Cannock EDS Holding

The client

In December 2021 Axiom Partners acquired the shares of three companies in the field of debt collection and invoicing services: Cannock, Cannock Chase Public and EDR Credit Services. All three companies are market leaders in their field and known for their high service levels and excellent results they generate for their clients.

The challenge

In its strive to further improve commercial results of the three companies and grow shareholder value, the management board wanted to obtain a clear perspective on the maturity and professionalism of all marketing and sales processes and other aspects within their commercial teams. The goal was to identify areas of improvement that would lead to the desired continuation of growth in a tough Credit Management market.