Why Lean Startup Doesn’t Always Work in Corporates as it Does in Startups
Over the last few years, Lean Startup has been gaining strong…
How to define your North Star and why does it matter?
A BHAG is meant to be inspiring and provide direction. In recent…
How to disrupt a traditional industry in 5 steps
Traditional industries (typically conservative, high-entry barriers,…
The customer of tomorrow is already here
In order to create something new for your (potential) customers you…
What the @#$% is happening around us?
The title of this blog is somewhat presumptuous. Especially now the…
Check yourself: Do I know what I don’t know?
The world is changing at a fast pace. How can you brace yourself for…
Retention strategy: Keeping the right customers
Retaining customers is a top-line priority for any marketer.…
