How to Really Understand the Customer Journey
To understand your customer, you have to know their customer journey.…
Inside-out or Outside-in? 4 Reasons Why Your Business Has to Change
In the old days, a business model was based on the organization's own…
Partner Vision: Matthijs Rosman on Disruption
“You don’t have to have the most advanced technology or the best…
How Amazon, Google, and Belsimpel Perfected the Customer Journey (And How To Apply These Lessons)
Some companies confuse the different phases of the customer journey,…
Raphael Nouwen (Triodos Bank): This is Why Investors Say ‘No’!
"Remember, 'no' is not necessarily a value judgment of your…
Partner Vision: René Jongen on Neuromarketing
"It is fascinating to see how some people already perform an…
How to Build an MVP in 4 Steps
Building a minimal viable product is a great way to test your product…
Business Strategy: 4 Steps to Win the Innovation Battle
To innovate successfully, you will need a roadmap to success. Below…