Gamification: the New Secret Weapon in Marketing

There are some great gamification applications in education and health, but you can also gamify your marketing campaigns.


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How Google Helps You Optimize the Customer Journey

The customer journey is a way to describe all your touchpoints with your customers. After mapping these interactions, it is crucial to optimize them.


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WTF is Growth Hacking – Webinar Q&A

WTF is Growth Hacking? Q&A captured from the webinar "How to get started with Growth Hacking in 5 Simple Steps”


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3 Ways External Data Can Help Grow Your Business

We’ve all heard that we should be using data to optimise our strategies. But what kind of data? It’s easier to look inward, but internal data can create a filter bubble if you…


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How to Set Up a Content Creation Machine

Content marketing works. But great copy and video are not enough. Your organization has to embrace a culture of content.


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4 Reasons Why Algorithms Are Crucial To Today’s Businesses

Search engines, social media and product development: it’s all about algorithms.


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Why Sensors Will Change the Marketing Profession

Marketers should take a look into sensors. These 3 use cases will inspire you.


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How to Really Understand the Customer Journey

To understand your customer, you have to know their customer journey. 4 reasons why a customer journey map is your way to success.


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