Today’s landscape of Artificial Intelligence (AI) is no longer a futuristic vision. The rapid advancement of AI with tools such as ChatGPT and Stable Diffusion have the potential to revolutionize various organizations and it influence on the innovation process is no expectation.

With unprecedented capabilities of AI tools, organizations now have the potential to unleash creativity, make informed decisions, boost productivity, and accelerate growth. As AI technologies continue to evolve, organizations must remain vigilant in adopting responsible AI practices to unlock the full potential of AI and harness it for sustainable and impactful innovation.

In this webinar, we will revisit the innovation process and redefine the way businesses contextualize, ideate, validate, and scale their ideas with the use of AI. We will also discuss some key considerations when evaluating the AI tools.

In this webinar, you will learn:

Discover the role of AI in corporate context

Revisit the innovation process

Redefine the way businesses contextualize, ideate, validate, and scale their ideas with AI

Explore the practical use of AI tools in the innovation process with case studies of organizations


Matthijs Rosman

Partner, RevelX

Trusted and creative advisor. Specialist in growth acceleration and innovation. Two decades of experience at the intersection of marketing, sales and service. Combines analysis and creativity to develop surprising combinations. From new digital possibilities to ways to improve commercial results.

Cordial towards others, sharp on details. Continuously looking for growth opportunities. Familiar in B2B and B2C, both for startups and corporates. Frequently invited as speaker, chairman or expert.

Excels in digital strategy, top line growth, customer journeys, omnichannel marketing and connecting startups with established organizations.

Marc Douma

Partner, RevelX

Specialist in strategy development, innovation management and strategic alliances.

All-round perfectionist. Confronts stakeholders with razor-sharp analysis. Develops solutions that work and creates the necessary support. Is at home within complex stakeholder environments. Direct, committed and always with a sense of humor.

Previously, partner at Boer & Croon. Prior to that, Operations manager at Nuon and Senior Consultant at PwC. Holds a PhD on strategic alliances. Contributed to strategic programs at Ardagh, Vitens, Gasunie, Alliander, TNO, BDR Thermea and others.

Trusted advisor for executive boards and management teams during complex strategic transitions.

Liz Roetert Steenbruggen

Strategy & Innovation Consultant, RevelX

Enthusiastic strategist and innovator. Experience in B2C and B2B environment, for various corporates. Eager to identify growth opportunities through in-depth trend and market analyses. Transforms ideas into captivating new value propositions and is driven to improve commercial results.