Best-in-class innovators Organize Innovation. They structure innovation in such a way that it completely embeds in their organization.


As with many things in life, it is all about finding the right balance. Your organization needs to provide structure, well-defined responsibilities on the one hand, empowerment and the freedom to bend the rules of the game on the other hand.

There are many ways to organize your innovation and there are many organization approaches and models. From installing Innovation managers, setting up Innovation Labs or Corporate Incubators, participating in external accelerators and many more.

Depending on the nature of your business and your specific innovation challenges, you must determine what works best for your business.

In this webinar, you will learn:

Why it is important to organize innovation in your organization?

An overview of the many ways (approaches and models) to organize innovation

How to organize Innovation in your organization and choose the right innovation model?


Matthijs Rosman

Partner, RevelX

Trusted and creative advisor. Specialist in growth acceleration and innovation. Two decades of experience at the intersection of marketing, sales and service. Combines analysis and creativity to develop surprising combinations. From new digital possibilities to ways to improve commercial results.

Cordial towards others, sharp on details. Continuously looking for growth opportunities. Familiar in B2B and B2C, both for startups and corporates. Frequently invited as speaker, chairman or expert.
Excels in digital strategy, top line growth, customer journeys, omnichannel marketing and connecting startups with established organizations.

Marc Douma

Partner, RevelX

Specialist in strategy development, innovation management and strategic alliances.

All-round perfectionist. Confronts stakeholders with razor-sharp analysis. Develops solutions that work and creates the necessary support. Is at home within complex stakeholder environments. Direct, committed and always with a sense of humor.

Previously, partner at Boer & Croon. Prior to that, Operations manager at Nuon and Senior Consultant at PwC. Holds a PhD on strategic alliances. Contributed to strategic programs at Ardagh, Vitens, Gasunie, Alliander, TNO, BDR Thermea and others.

Trusted advisor for executive boards and management teams during complex strategic transitions.