Innovation culture and leadership are the biggest differentiators between strong and weak innovative growers.

Too often, companies get stuck in discussing innovation strategy and processes. While ignoring the fact their innovation culture is the root cause of their lack of innovation.

As Steve Jobs once observed: “Innovation has nothing to do with how many R&D dollars you have. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.”

In an innovative culture, creative thinking is stimulated, smart failures are celebrated, and people are empowered to initiate and execute innovation. Furthermore, business leaders are committed to innovation, personally involved, and reward innovation.

So, to get the most out of people, you need a different kind of ‘software’ in your organization to foster them. Or in normal business language: you need a new business culture.

In this webinar, you will learn:

Why culture is so important and why it’s so hard to change?

How can you develop an innovation culture in your organization?

What leadership should do and what they should not do?


Matthijs Rosman

Partner, RevelX

Trusted and creative advisor. Specialist in growth acceleration and innovation. Two decades of experience at the intersection of marketing, sales and service. Combines analysis and creativity to develop surprising combinations. From new digital possibilities to ways to improve commercial results.

Cordial towards others, sharp on details. Continuously looking for growth opportunities. Familiar in B2B and B2C, both for startups and corporates. Frequently invited as speaker, chairman or expert.
Excels in digital strategy, top line growth, customer journeys, omnichannel marketing and connecting startups with established organizations.

Marc Douma

Partner, RevelX

Specialist in strategy development, innovation management and strategic alliances.

All-round perfectionist. Confronts stakeholders with razor-sharp analysis. Develops solutions that work and creates the necessary support. Is at home within complex stakeholder environments. Direct, committed and always with a sense of humor.

Previously, partner at Boer & Croon. Prior to that, Operations manager at Nuon and Senior Consultant at PwC. Holds a PhD on strategic alliances. Contributed to strategic programs at Ardagh, Vitens, Gasunie, Alliander, TNO, BDR Thermea and others.

Trusted advisor for executive boards and management teams during complex strategic transitions.