Build your Innovation Strategy & Roadmap

Innovation is hard and many innovation projects fail. But why?

RevelX identified 5 key reasons why innovation fails within an organization and why it is so hard to realize a good Return on Innovation. And one of the most crucial reasons is rooted in the lack of a proper innovation strategy.

The RevelX Innovation Readiness Benchmark data shows that only 43% of the 350 participants indicate they have a well-defined innovation strategy and roadmap. And only 46% think they invest sufficiently in projects with a long-term horizon. Our data shows that companies with an innovation strategy rate significantly higher in terms of their innovation performance.

An innovation strategy defines specific innovation ambitions, goals, and themes. It also defines where, how, and when to innovate. And it is closely aligned with your company’s business strategy. It finally defines the key enablers that need to be developed to become a best-class-innovator.

In this webinar, you will learn:

What defines an innovation strategy and how can you align this with your business/corporate strategy?

What are the innovation strategy best practices?

How to design an actionable innovation strategy without lengthy, overcomplicated analysis, reports, and slide decks?

How to use a practical tool, like the RevelX Innovation Strategy Canvas, to design an innovation strategy that works?


Matthijs Rosman

Partner, RevelX

Trusted and creative advisor. Specialist in growth acceleration and innovation. Two decades of experience at the intersection of marketing, sales and service. Combines analysis and creativity to develop surprising combinations. From new digital possibilities to ways to improve commercial results.

Cordial towards others, sharp on details. Continuously looking for growth opportunities. Familiar in B2B and B2C, both for startups and corporates. Frequently invited as speaker, chairman or expert.
Excels in digital strategy, top line growth, customer journeys, omnichannel marketing and connecting startups with established organizations.

Marc Douma

Partner, RevelX

Specialist in strategy development, innovation management and strategic alliances.

All-round perfectionist. Confronts stakeholders with razor-sharp analysis. Develops solutions that work and creates the necessary support. Is at home within complex stakeholder environments. Direct, committed and always with a sense of humor.

Previously, partner at Boer & Croon. Prior to that, Operations manager at Nuon and Senior Consultant at PwC. Holds a PhD on strategic alliances. Contributed to strategic programs at Ardagh, Vitens, Gasunie, Alliander, TNO, BDR Thermea and others.

Trusted advisor for executive boards and management teams during complex strategic transitions.