DARE chapter 3 | Can I kick it?

A vision alone does not do you much good. You will need a DARE mindset to get you started. How do we put our plan in practice? How do we design for success? Do we ‘co-create’ or ‘go guerilla’?


Don’t sit and watch an outside force taking your industry into a radically different direction. Act before someone steals the juiciest bits of your business and market.