The Innovation Opportunity Canvas is used to assess all your ideas which captures and evaluates related trends, innovation horizons, innovation themes and attractiveness (desirability, feasibility, viability). This canvas is particularly useful during the discovery stage when you start working on elaborating the ideas that have been selected in the exploration phase.

You need to discover whether they indeed address a problem that is worth solving; these are the true opportunities for the business to address. Furthermore, this information helps you to build the innovation funnel and evaluate the balance of your portfolio between horizon 1, 2 and 3.

3 Advantages of using the Innovation Opportunity Canvas

1. An Innovation Opportunity canvas helps you to organize, evaluate and prioritize your innovation opportunities in an effective and efficient way.

2. Define your innovation ideas properly and find out the potential of it.

3. It is the basis of good Portfolio Management: filling your Innovation Funnel with innovation projects with the highest potential and in line with your innovation strategy.

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