A Growth Strategy Canvas is used to create a growth roadmap. This is a document in which you delineate your strategy for growth in a well-organized way, taking into account your goals over time. There is not one specific form of a growth roadmap.

Any form will do as long as you make tasks and goals transparent. The Growth Strategy Canvas can help you with this. At RevelX, we believe in the advantages that such roadmaps bring. It worked wonders for several of our clients.

Before You start with the Growth Strategy Canvas

You cannot build a decent growth roadmap without some preparations. There are a couple of issues to consider first:

  • Everything starts with the vision for your product. Be short and concise.
  • You also have to define your “North Star Metric.” How can you find your North Star Metric? Simple, you must understand the value that your most loyal customers get from using your product.
  • Subsequently, determine which key performance indicators (KPIs) help you to reach your North Star Metric.

3 Advantages of using the Growth Strategy Canvas

1. A growth roadmap helps you to organize, prioritize and delegate your tasks in an effective way.

2. As a manager, you keep tabs on everything that your team members do and why they do it, but it will also help the team members understand the importance of their tasks.

3. A growth roadmap helps you estimate how far you are on your path to more growth.

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