Low-hanging Fruit: 9 Growth Hacks You can use TODAY

One of the great things about growth hacking is you can begin today! Of course, I don’t want to deny the importance of a long-term growth strategy, but some low-hanging fruit can be picked today! Below, we describe 9 growth hacks you should implement immediately.

Marketing is about people, and people are all about psychology. In his classic marketing book, Influence, Dr. Robert Cialdini describes 6 weapons of persuasion. The 6th of these magnificent tricks is scarcity. Cialdini’s research showed customers are more interested in products that are scarce or at least seem to be.

Booking.com is a master of this kind of persuasion. The platform serves notifications such as “There are 13 people looking at this hotel” and “Most recent booking for this property was 14 minutes ago from the United Kingdom.” These messages create a sense of urgency in the customer resulting in much bigger conversion rates.

So, if you are selling a product on your website, a button declaring “last items in stock” or “2 people are looking at this product now” will work miracles!

Want to convert a website visitor into a user? Give him a taste of what you have to offer in a way that is immediately visible. A great example is Canva. Their homepage is a blurred gallery of the experience the user is about to unlock.

This experience helps to create more conversions from the very first moment the lead lands on the page. So, blur what you have to offer. The results will be amazing!

If you had to make one change to your blog today to drive more traffic, we would recommend you should write great snippets. These are short text descriptions that Google shows to describe your page. Snippets are usually taken from your blog page’s meta description tag.

A tool that will help you with this task is SERPSimulator.com. The website enables you to see how your organic listings will look in Google search results. You can adjust meta title, meta description, and more to make your listings attractive in order to drive more traffic to your website.

Optimizing your website for search engines is mandatory today. Did you know part of this immense task can be automated? The great WordPress plug-in Yoast (yes, the founder is a Dutchman named “Joost”) helps everyone optimize their web page.

Yoast is used by SEO experts as well as newbies. The tool walks you through all SEO steps, so there is no need to hire an expensive SEO expert. Install this great plug-in today!

Dead links on a website result in bad customer experience. It makes a website look outdated too. That’s why Google penalizes broken links, and SEO experts warn you to fix them. Have you checked your website recently?

Because of the ultra-fast changing nature of the Internet, chances are your site has broken links on it. A free and easy way to check this is BrokenLinkCheck.com. This tool will check your web pages for dead links and will report bad hyperlinks. Highly recommended!

To drive more traffic to your website, it helps when site visitors tweet your content. Through Click to Tweet, this process will become frictionless. This tool helps you embed on your website a text and link you want to be tweeted.

The result is website visitors will be more likely to share your message. Furthermore, the tweet will be written the way you want it to be.

Consumers love free stuff, and you like exposure. So how do can you combine these two facts of life? Ask customers to reward you for sharing valuable information by tweeting about it!

A great way to accomplish this is Pay With a Tweet. With this tool, customers get access to your content once they post a tweet on social media about it. Virality is almost guaranteed.

Do you want to grow your website traffic? Make sharing and commenting on your contents easier. Twilighter will help.

With this tool, any visitor on your website or blog can easily highlight any part of your content and share it immediately on Twitter. Ultimately, the more your readers engage with your content, the more new traffic your site will get.

Here is another growth hack inspired by Robert Cialdini’s great research. The 3rd of his weapons of persuasion is social proof. The principle says that one means we use to determine what is correct is to find out what other people think is correct. “50,000,000 Elvis fans can’t be wrong…”

So, tell your customers how popular your product is and how many customers already bought it — “bestselling product,” “4,560 customers like this product,” etc. Success will garner success.

At RevelX, we know how to capture new market opportunities. We develop and implement winning, growth hacking strategies which are insightful, innovative, and practical. Do you want to grow your business? Let’s talk!